SE Summer Beach
Event Branding.
Client: Sony Ericsson.

Defining the problem:
As a part of the brand experience, Sony Ericsson commissioned a venue in the beaches of Punta del Este. They wanted something outstanding but yet, attached to their minimalistic guidelines.

Solution:
The creation of a brand universe for the venue that matches Sony Ericsson's identity. This new system reflected the cool and summer spirit by the use of color and a beach-inspired pattern.

Made for Bridger-Conway.