Back to School
Brand Identity.
Client: Jumbo.
One of the best things of going back to school is definitely choosing the school supplies. They are colorful, cool-shaped an most important: they will became useful friends along the hole year. The goal was to make the children feel that going back to school can be super. The solution was to create a group of Super Heroes supplies and a comic aesthetics to generate an eye catching identity. The final design translated across banners in all the supermarket, strategic POP, web promotions and a catalog.
Made for Bridger-Conway.
Brand Identity.
Client: Jumbo.
Defining the problem:
Jumbo supermarkets wanted to launch their annual Back to School sellings but for this year they were looking for graphics out of the box to get children (and parents) attention.
One of the best things of going back to school is definitely choosing the school supplies. They are colorful, cool-shaped an most important: they will became useful friends along the hole year. The goal was to make the children feel that going back to school can be super. The solution was to create a group of Super Heroes supplies and a comic aesthetics to generate an eye catching identity. The final design translated across banners in all the supermarket, strategic POP, web promotions and a catalog.
Made for Bridger-Conway.
